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Target Is Rolling Out Its New Loyalty Program Across the Country

Target has had loyalty programs for quite some time, but that is set to get better, thanks to Target Circle, an ultimately revamped loyalty program that the company has built. Target has announced that the new loyalty program would be rolled across the country beginning from the 6th of October. Compared to the old program that was seen in Target, Target Circle consists of more offers and discount opportunities. One of the newest features would be a Birthday-based reward. Some sources had reported in February that Target was getting ready with such a loyalty program.

It should be noted that Target has been testing the revamped loyalty program for quite some time, in certain locations like Dallas. According to the market chain, people are really impressed by the benefits and they are spending more time in Target stores and online than they used to. The company also adds that it had seen more than 14 million purchases within a period of 18 months. Even at this stage, despite the lack of a nation-wide rollout, more than 2 million people have subscribed to Target Circle. It should be noted that getting a membership in Target Circle does not require a Target credit card or a subscription fee.

Of course, birthday-based rewards are not the only thing that Target Circle is offering. Becoming a part of its continuous promotion system means that the users would receive 1% of cashback points. These points can be redeemed during the next visit to Target. In addition to this, Target Circle would offer access to coupons as well as early access to some deals. This can be considered one of the ways Target is planning to bring back customers it has lost to the online war.

“We are seeing a benefit in building our guest base. During the pilot phase, engagement [has] exceeded our expectations,” said Rick Gomez, Target’s chief marketing and digital officer, during a call with the media.

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