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Facebook Announces the Launching of Dating App in the United States

Facebook announced the launch of its dating app in the United States last week. The tech giant said that the app is designed with “safe, inclusive and opt-in” features that will offer “start meaningful relationships.” The dating app will appear as a separate profile while the users can set the preference for matches based on location, listed interests, and Facebook activity, the company said in its blog post.

The users can comment directly on the interested profile or tap on the like button to let them know. They can also pass on them if it is not mutual. The opt-in feature will allow the user to choose what they want to share including Instagram photos, real profiles and Facebook activity. The secret crush option will enable them to select up to nine of their Facebook friends or Instagram followers who they are interested in.

According to the social media company, they built the app considering the privacy concerns, especially while Facebook is dealing with scrutiny from the government. All dating activity will stay for the Facebook dating app. The messaging feature is limited to texting only and sharing of photos, videos, payments or link are not possible. The app also offers a safety feature where a user can share the details of an upcoming date or live location with someone they trust on Facebook Messenger.

With the plethora of data profiles, Facebook claims that it may potentially help users who want to find their love. The Facebook dating app will exist within the main Facebook app and would make users spend potentially more time on Facebook. Reportedly, Facebook lost 15 million users in the last year along with a drop in Facebook activities.

Apart from the U.S., the dating app is also available in Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, the Philippines, Singapore, Suriname, Thailand, Uruguay, and Vietnam. The service will be available in Europe next year.

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